You’re asked to lead discovery for a new B2B product in a space you’re unfamiliar with. Where do you start? • How would you define value early on • What trends or needs would you explore • How would you build confidence in your direction • How would you evaluate opportunity size ‘ • Who would you partner with • How would you avoid analysis paralysis Engineering pushes back on your new feature because it’s too complex. What do you do • What’s the core value of the feature • Is complexity justified by impact • How would you evaluate tradeoffs • What options could reduce scope while persevering value • How do you respond to pushback • What’s your approach to getting buy in Your metrics show that sign up conversion dropped significantly after a recent redesign. What’s your approach • What may be missing in the new flow • How would you define success • How do you structure the problem • What hypotheses would you would you prioritize testing • How do you work with design and engineering on improvements • How do you communicate urgency

Interview difficulty -> Painful, waiting like a headless chicken