1.0
Apr 6, 2026
Recommend
CEO approval
Business Outlook
Pros
The VM team demonstrates creative flexibility, allowing for visually appealing and adaptive displays when executed properly.
Cons
Many VMs lack basic design/tool skills (e.g., familiarity with CorelDRAW), limiting execution quality There is minimal proactive communication with brands and vendors, causing delays in implementation Displays especially for external brands are often neglected despite their contribution to store revenue. There appears to be no structured monitoring of VM performance at the store level
